Token Presale, the Foundation of a Project

Fit24 Global
3 min readJul 7, 2024

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What is a Token Presale?

A token presale, also known as a pre-sale or private sale, is an initial event conducted by cryptocurrency or blockchain projects to raise funds before they launch their tokens to the public through an Initial Coin Offering (ICO), Initial Token Offering (ITO) or Initial Exchange Offering (IEO). During the presale, the tokens are offered to a group of investors, often at a discounted price compared to what will be offered during the public sale phase. Likewise, Fit24, a fitness token, is having its presale on 7th July.

Purpose of a Fit 24 Token Presale

  1. Fundraising: The primary purpose of Fit24 token presale is to raise funds to support the development, marketing, any lacking parts and other operational costs associated with the project before it is officially launched.
  2. Incentives for Early Investor: Participants in Fit24 token presale usually receive tokens at a lower price than in the public sale or at a bonus rate, which incentivizes early investment and supports early project backers.
  3. Building Community and Interest: Token pre-sales help build a community around the project early on. As engaging with early adopters and supporters can create momentum and generate interest in the token and its underlying technology.

Characteristics of Token Presales

  • Limited Participation: Presales are typically open to a limited number of accredited investors, institutional investors, or early supporters who meet specific criteria set by the Fit24 project team.
  • Discounted Prices or Bonuses: During the Fit24 token presale participants will be able to buy tokens at a discounted price compared to the price that will be offered during the public sale. This discount incentivizes early investment and rewards early supporters.
  • Early Access: The early access gives participants the upper hand , allowing them to potentially benefit from price appreciation once the tokens are listed on exchanges or become more widely available.
  • Strategic Allocation: The funds raised during a presale are usually allocated for specific purposes as outlined in the project’s whitepaper or investment documentation, such as product development, marketing, or legal expenses.

What to look for before investing in Fit24 token

  • Regulatory Compliance: Projects conducting pre-sales must navigate regulatory requirements to ensure compliance with securities laws and investor protection regulations in various jurisdictions. Investor to check that the token they are vouching for abides by the regulations in jurisdictions
  • Token Vesting: Token vesting schedules may apply to tokens acquired during presales to prevent immediate dumping on the market and to align the interests of investors with the long-term success of the project.
  • Project Viability: Participants should conduct due diligence on the project team, its advisors, the technology being developed, and the market potential of the project before participating in a presale.

In conclusion, a token presale is a strategic fundraising mechanism. It could be used by blockchain and cryptocurrency projects for various purposes like raising capital, incentivizing early investment, and building community support before launching tokens to the wider public. It plays a crucial role in the initial stages of a project’s development and can significantly influence its trajectory and success.

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Fit24 Global

Fit24 is a revolutionary blockchain-based health app that rewards you for staying active!